Firefox mobile attribution

For Firefox mobile app store referrals we use Adjust, a third-party attribution system for mobile apps that is designed to measure, optimize and scale app growth. We use Adjust tracking links across www.mozilla.org when we link to app stores for both Firefox and Firefox Focus on Android and iOS. We also often embed Adjust links in QR codes that we display to desktop visitors.

To find out more about Adjust, see the following links:

• What is mobile ad attribution?

• Attribution methods

Adjust link helpers

Whilst they are not used routinely in our pages, bedrock does have a series of Adjust link helpers that can be used to create Adjust links for different products.