DOKK Library

Creative Commons IP management practice

Authors Government of Western Australia

License CC-BY-SA-4.0

Plaintext
Copyright
Creative Commons
IP management practice




                         A guide for WA State Training Providers
Copyright
Creative Commons



What is Creative Commons?                                             owner. It is worth noting that CC materials are not free of
                                                                      copyright and if the CC licence is breached by using the
Creative Commons (CC) is an international, non-profit
                                                                      material in a way not permitted, copyright law still applies.
organisation that allows creators to share their creative
work with the public through a system of licences. These              Every CC licence allows State Training Providers (STPs) to:
licences help creators give permission for others to use the          •   copy the work (eg download, upload, photocopy or
work under certain conditions as specified in each licence                scan the work);
and without payment.
                                                                      •   distribute the work (eg provide copies of the work to
However, it is important to note that all CC licences have                teachers, students, parents or the community);
one requirement in common. Without exception, all users               •   display or perform the work (eg play a sound recording
must attribute the work to its creator.                                   or film in class);
All CC licences allow works to be used for educational                •   communicate the work (eg make the work available
purposes; as a result, teachers and students can freely                   online on the institute’s intranet, learning management
copy, share and sometimes even modify or remix (if the                    system or on a class blog); and
licence permits) a CC work without having to seek the                 •   format shift verbatim copies of the work (eg copy an
permission of the creator.                                                MP3 version of music onto a CD, or an MP4 version of
                                                                          a film onto a DVD to play in class).
CC resources include a range of products such as music,
                                                                      Source: Adapted from the information sheet ‘Baseline Rights’,
film clips, text, clip art and pictures. A number of Australian       wiki.creativecommons.org/Baseline_Rights
government websites, eg abs.gov.au, now offer their
information for free through a CC licence.

                                                                      Some CC licences also allow other uses; however, the
Why use Creative Commons material?                                    above are the base user rights provided for all CC material.
Every time a work is created, it is automatically protected
by copyright. Copyright protection prevents others from
                                                                      What are the six standard Creative
using the work in certain ways, such as copying the
                                                                      Commons licences?
work or putting the work online. The statutory licences in
the Copyright Act 1968 allow educational institutions to              Different elements are mixed and matched to create the six
                                                                      standard CC licences. The table on the following page lists
reproduce and communicate (put on a secure intranet
                                                                      these licences and the different conditions attached to each.
site or content management system) copyright material,
in return for fees paid to copyright collecting societies.
The downside of this is that the fees are expensive; often            What must I do when using Creative
teachers cannot copy a whole or large portion of a work,              Commons material?
nor modify or remix the work. CC resources should be                  All Creative Commons licences require that users attribute
used as third-party content whenever possible, because                the work to its creator. This is a requirement under
the copying of CC works is not subject to remuneration                Australian copyright law.
and whole works can be copied, modified or remixed,
                                                                      When attributing a work under a CC licence it is necessary to:
depending on the licence used.
                                                                      •   credit the creator;

How does Creative Commons work?                                       •   provide the title of the work;
                                                                      •   provide the URL where the work is hosted;
CC licences allow creators of works to establish how they
want others to use their creative works. These licences               •   indicate the type of licence it is available under and
communicate, by means of standardised symbols, the terms                  provide a link to the licence (so others can find out the
of use for each licence; for example, some licences allow                 licence terms); and
users to adapt or modify material, while others do not. If a          •   keep intact any copyright notice associated with the work.
user wants to use the work in a way not permitted by the
CC licence, permission must be sought from the copyright


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  Licence                            Button/symbols                        Terms of use*                 Users can
 Attribution only (BY)                                                     commercial and                • copy;
                                                                           non-commercial                • adapt or modify;
                                                                                                         • distribute (publish, display,
                                                                                                           publicly perform or communicate
                                                                                                           the work); and
                                                                                                         • license to others.

 Attribution–­                                                             non-commercial only           • copy;
 Non-commercial                                                                                          • adapt or modify;
 (BY–NC)
                                                                                                         • distribute (publish, display,
                                                                                                           publicly perform, communicate
                                                                                                           the work or format shift verbatim
                                                                                                           copies of the work); and
                                                                                                         • license to others.

 Attribution–ShareAlike                                                    commercial and                • copy;
 (BY–SA)                                                                   non-commercial                • adapt or modify;
                                                                                                         • distribute (publish, display,
                                                                                                           publicly perform or communicate
                                                                                                           the work); and
                                                                                                         • license to others on the same
                                                                                                           terms as the original work.

 Attribution–NoDerivatives                                                 commercial and                •   copy;
 (BY–ND)                                                                   non-commercial
                                                                                                         •   distribute (publish, display,
                                                                                                             publicly perform or
                                                                                                             communicate the work or
                                                                                                             format shift verbatim copies
                                                                                                             of the work); and
                                                                                                         •   license to others.

 Attribution–Non-                                                          non-commercial only           • copy;
 commercial–                                                                                             • adapt or modify;
 ShareAlike (BY–NC–SA)
                                                                                                         • distribute (publish, display,
                                                                                                           publicly perform or communicate
                                                                                                           the work); and
                                                                                                         • license to others on the same
                                                                                                           terms as the original work.

 Attribution–Non-                                                          non-commercial only           • copy;
 commercial–NoDerivatives                                                                                • distribute (publish, display,
 (BY–NC–ND)                                                                                                publicly perform or communicate
                                                                                                           the work or format shift verbatim
                                                                                                           copies of the work); and
                                                                                                         • license to others.

*Non-commercial use applies to educating students at an educational institution. The use of material for profit would be considered commercial use.



Changing Creative Commons work                                                 Examples of attribution
CC works licensed under a non-derivative (ND) licence                          There is flexibility in the way CC attributions are made.
cannot be changed or used to build upon. Permission                            Information regarding the specific CC licence may be
must always be obtained from the creator to do anything                        provided as a link.
that goes beyond the terms of the licence (eg making a
commercial use of the work or creating a derivative work                        ‘Eid Mubarak’ by Hamed Saber, available at
where the licence does not permit this).                                        flickr.com/photos/hamed/1552383685/ under a
                                                                                Creative Commons Attribution 2.0 Generic licence
Derivative works are created if the original work is changed                    creativecommons.org/licenses/by/2.0/
in any way; through such means as cropping, changing the                       or
colours or replacing words. Derivative works should always
                                                                                © 2009 Education.au.limited
attribute the original work and identify the changes that
                                                                                978-0-9758070-5-7 (electronic copy)
have been made to it, for example, by including ‘This is a                      This work is published under the terms of the Creative
French translation of the original text, XYZ.’                                  Commons Attribution Non-commercial 2.5 Australia licence.
                                                                                To view a copy of the licence visit:
                                                                                creativecommons.org/licenses/by-nc/2.5/au/

                                                                       3
        Information regarding the CC licence may also be provided by                   Slide shows
        inserting a hyperlink within the CC logo image to the licence                  Include the relevant attribution information next to the
        itself. This style of attribution is for digital resources only.               CC work or as a footer along the bottom of the work
                                                                                       on each slide on which the work appears. Alternatively,
            ‘Eid Mubarak’ by Hamed Saber                                               include a ‘credits’ slide at the end of the show, listing all
            flickr.com/photos/hamed/1552383685/                                        the materials used and their attribution details. Indicate
                                                                                       the slide or order so people can find the attribution for a
        Detailed information regarding the CC licence may also be                      specific work.
        included within the attribution.
                                                                                       Films
                                                                                       Include the relevant attribution information with the work
            This information pack is licensed under a Creative Commons                 when it appears on screen during the film. If this is not
            Attribution 4.0 International licence. You are free to copy,               possible, attribute the work in the credits, as would be seen
            communicate and adapt the work, so long as you attribute the ARC
                                                                                       in a normal film.
            Centre of Excellence for Creative Industries and Innovation, the
            National Copyright Unit and Creative Commons Australia.
                                                                                       Podcasts
            A copy of this licence is available at creativecommons.org/licenses/
            by/4.0/ or write to info@creativecommons.org.au.                           Mention the name of the artist and that their work is
                                                                                       under a CC licence during the podcast (like a radio
        Information regarding the CC licence may be embedded                           announcement) and provide full attribution on the website,
        within the content. Sometimes the website itself embeds                        next to the podcast link.
        the information into the picture, eg sprixi.com/.
                                                                                       Finding Creative Commons material
                                                                                       Google™, Yahoo!® and Mozilla® Firefox® can be used to
                                                                                       seek CC materials. These search engines offer advanced
                                                                                       options to customise a search for CC material based on a
                                                                                       term and the type of CC licence under which the material
                                                                                       is available.
                                                                                       Search for the topic as normal, but add ‘creative commons’
                                                                                       to the field, eg cloud formation creative commons.
                                                                                       The main CC search engine is
                                                                                       search.creativecommons.org/
                                                                                       (Google™ is a trademark of Google Inc. Yahoo® is a
                                                                                       trademark of Yahoo Inc. Mozilla® Firefox® is a registered
        Another example is FlickrStorm, which provides access to                       trademark of the Mozilla Foundation.)
        all the information required by the CC licence (and more)
        by using clever linking.
                                                                                       Can Creative Commons materials infringe
        •     When a mouse is rolled over the symbol, a pop-up                         copyright?
              box gives the name of, and link to, the CC licence,
                                                                                       Since users do not have to register in order to use a CC
              eg creativecommons.org/licenses/by/2.0/.
                                                                                       licence, CC has no way to determine what has and hasn’t
        •     The author’s name links to the author’s photostream                      been placed under the terms of a CC licence. If you are in
              on Flickr, flickr.com/photos/hamed.                                      doubt, or if the work contains commercial music, television
              From there, the author’s profile may be accessed                         or films, you should contact the copyright holder directly or
              (flickr.com/people/hamed).                                               try to contact the site containing the content.
        •     The photo itself links to the photo’s Flickr entry,                      Information in this guide has been taken from information guides found
              flickr.com/photos/hamed/1552383685, which 		                             on the Smartcopying website smartcopying.edu.au which include the
              includes the full title (‘Eid Mubarak’) and other details.               following acknowledgement:

        •     The contact link gives direct access to Flickr’s internal
              messaging system.
                                                                                        This information pack is licensed under a Creative Commons
        Attributing non-text material, photos                                           Attribution 4.0 International licence. You are free to copy,
                                                                                        communicate and adapt the work, so long as you attribute the ARC
        and images                                                                      Centre of Excellence for Creative Industries and Innovation, the
        Provide the relevant attribution next to the photograph, or,                    National Copyright Unit and Creative Commons Australia.
        if that is too obtrusive, close by; for example, on the edge or                 A copy of this licence is available at creativecommons.org/licenses/
        bottom of the page.                                                             by/4.0/ or write to info@creativecommons.org.au.




                                   For more information, see the National Copyright Guidelines, which are available at
                                  smartcopying.edu.au or contact sectorcapability.ip@dtwd.wa.gov.au | dtwd.wa.gov.au
Unless otherwise indicated the text in this resource is licensed under a Creative Commons Attribution-ShareAlike 4.0 Licence.

Revised September 2015                                                             4